Yes, young people are interested in driving and accessorizing cars, SEMA research finds

Photo: Ford Media Center

Whether your business is cars or automotive accessories, if you’re a smart business operator you know that a thorough, data-enriched understanding of demographics is critical to your success—at least in the long run.

Quote of the week: Ford EcoSport brand marketing manager says Generation Z consumers view their cars as an extension of their phones.

Ford EcoSport. Photo: Ford Media Center.

If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line: Generation Z, a cohort that includes many who have not yet even reached the tender age of 18.

Now, as the Millennial-marketing juggernaut continues apace, Ford Motor Company showed a card or two in their demographic Texas Hold 'Em hand yesterday with a news release positioning Generation Z as the ideal consumer for the subcompact SUV segment, which the automaker exemplifies with their Ford EcoSport model.