Kia absolutely crushes it at SEMA with stunning DUB custom Stinger, K900

2019 DUB Kia Stinger custom build at SEMA 2018.
Photo by Bill Hayward

At their opening-day press conferences at SEMA 2018 yesterday, some of the other major automakers drew bigger crowds than Kia did, and had more to boast about in terms of new developments like performance upgrades.

But Kia stole the show when it comes to customizations that can surprise and delight a crowd by bringing out hidden potential, provoking a fresh reassessment of strengths in their production lineup that could be easy to overlook.

This was especially true of two of Kia’s eight reveals at SEMA: a 2019 Kia Stinger and a 2019 Kia K900, both reinterpreted by DUB, the southern-California-based magazine publisher and customizer.

"Alexa, Warm Up My Car": Kia Adds Amazon Alexa Remote Voice Controls to Several Models

Kia Optima Hybrid. Photo: Kia media website.

If you've been waiting anxiously to be able to control your Kia from an Alexa-powered Amazon device, your moment has arrived.

Kia Motors America announced on Monday that they have added the ability to remotely control a number of functions, such as starting and stopping the engine or heating and cooling car interiors, using simple voice commands.

The new features are enhancements of Kia's UVO Skill system, UVO being an acronym for "Your Voice." UVO Skill also allows owners to lock doors, sound the horn and flash the lights, and start and stop charging a Kia plug-in or electric vehicle.

Kia Launches All-New 2019 Optima at New York International Auto Show

Kia made great waves among us car guys and car gals earlier this year when they unveiled the stunning Kia Stinger, a high-performance, rear-wheel-drive sedan clearly aimed straightaway at the enthusiast driver.

But let's face it: most people who are drooling over a stinger are probably pretty unlikely to buy one. More practical choices, like the Optima, are much more probable.

So is any of that exciting vibe trickling down the lineup from the Stinger, the presumptive flagship of the marque, to spice up the models your average Joe or Jane might buy?