Kia absolutely crushes it at SEMA with stunning DUB custom Stinger, K900

2019 DUB Kia Stinger custom build at SEMA 2018.
Photo by Bill Hayward

At their opening-day press conferences at SEMA 2018 yesterday, some of the other major automakers drew bigger crowds than Kia did, and had more to boast about in terms of new developments like performance upgrades.

But Kia stole the show when it comes to customizations that can surprise and delight a crowd by bringing out hidden potential, provoking a fresh reassessment of strengths in their production lineup that could be easy to overlook.

This was especially true of two of Kia’s eight reveals at SEMA: a 2019 Kia Stinger and a 2019 Kia K900, both reinterpreted by DUB, the southern-California-based magazine publisher and customizer.