Showing posts with label badge engineering. Show all posts
Showing posts with label badge engineering. Show all posts

Sunday, August 12, 2018

Will the next Dodge Charger be a badge-engineered Alfa Romeo Giulia? Let’s assess the pros and cons

Front view split screen of Dodge Charger SRT and Alfa Romeo Giulia
FROM LEFT: Dodge Charger SRT and Alfa Romeo Giulia.
Photos: FCA US Media Website. 
The untimely loss of Sergio Marchionne is of course tragic—for his family, for FCA, and for the automotive industry.

Yet the true extent of his legacy in transforming the automaker he led may still lie ahead for us to see.

While listening to the most recent episode of the Motorweek podcast yesterday, I heard the panelists discussing a set of related automotive rumors that I had somehow missed: rumors about the design future of the Dodge Charger.

Saturday, January 13, 2018

Jaguar, WT#???

Current Lineup Bewilders with Strong Performance, Head-Scratching Styling             

Clockwise from Top Left (all from 2017 model year): Jaguar XE,
Ford Fusion, Jaguar F-Type, and Ford Mustang. Notice the styling
similarities? Collage was assembled from photos from the Jaguar
and Ford media sites.

I have to admit some bias here, because I grew up around Jaguars from the 50s and 60s. My older brother owned several. The ones I remember best were an XK-140 coupe and a 340 sedan. No, I wasn't from a wealthy family. I'm the son of a teacher, and our standard of living was barely middle class.