GM’s Mark Reuss at Holden Headquarters: ‘Make no mistake, we’re moving to a driverless future’

Holden engineer Rob Trubiani. Photo: GM Holden Pressroom

So how do you feel about the future of autonomous motoring—or of a so-called “driverless future?”

If you’re reading Auto Enthusiasts Newsblaster, chances are you have mixed feelings at best about autonomous vehicles in general. And, looking 10 or 20 years ahead, you’re probably a lot more comfortable with the vision of a world in which you still have at least a choice about whether you or a computer will be in control of your personal vehicles.

Drivers of new Cadillacs will soon be able to say, ‘Look, Ma—no hands!’

Photo: GM media website.

Soon, when your baby drives off in a brand new Cadillac, he or she might not even have hands on the wheel. Cadillac announced plans yesterday to roll out Super Cruise, a hands-free driver assistance feature designed for use in highway driving, throughout their entire lineup beginning in 2020.

A (partially, I hope) driverless future: here is what intrigues me.

Self-driving Chevy Bolt. Photo: GM Corporate Newsroom.

Not long after we published our post yesterday on what the “money trails” of the automotive and financial industries are telling us about the future of autonomous vehicles, an ad for a curious book showed up in my feed: The Big Data Opportunity in Our Driverless Future, by Evangelos Simoudis, PhD, a former IBM executive known for expertise in big-data strategies and corporate innovation.

Despite tragic accidents, the self-driving car money trail tells one story: They’re here. They’re autonomous. Get used to it.

Waymo-branded self-driving Chrysler Pacifica. Photo: FCA.

It doesn’t take much research to at least get a “Zen sense,” if not a quantitative sense, that auto enthusiasts tend to be, to say the least, ambivalent about the self-driving vehicle juggernaut.

And that’s not hard to understand: it's all about the sense of individual freedom and control that comes from owning and driving your own vehicle. The American driver knows that he or she can, theoretically, at least, decide on any given day to pack up the car and go anywhere in this vast country—whether it’s a temporary vacation or a permanent move.