“Runs good, some rust, RECARO seats, needs bodywork”: As the taste of car enthusiasts evolves, a legendary seating brand endures—and looks ahead to our driving future

RECARO Automotive Seating CEO Martin Klein at SEMA 2018.
Photo by Bill Hayward

By Bill Hayward

Quick, how many brands of automotive seats can you think of, off the top of your head?

Don’t cheat. No Googling allowed.

Chances are, unless you’re highly steeped in automotive-industry minutiae, the list of seating brands you can think of is very short, with only one entry: RECARO.