Rolls Royce is taking a selection of their bespoke motor cars on a summer tour of some of Europe’s swankiest leisure destinations

Photo: BMW Group PressClub.

If you're part of the crowd that uses the word summer as a verb and need an extra thing or two to do as you lounge about in some of Europe’s most swanky leisure destinations this season, you just might have a chance to include Rolls Royce spotting as one of your ways of passing the time. But you'd better move quickly.

No, Rolls-Royce didn’t announce thousands of job cuts today. But Rolls-Royce did.

Rolls-Royce Cars and Cognac Event. Photo: BMW Group Press Club.

It was a study in random PR mishaps and brand confusion. And it’s hard to imagine how the timing could have been much worse.