Motorsports Rising Star Collete Davis Inks Deal as Tech Firm Spokesperson

XYO Network, a tech firm focused on blockchain crypto-location technology, recently selected 24-year-old motorsports rising star Collete Davis to serve as brand ambassador and spokesperson

Davis, currently driving the Wonder Woman Monster Jam Truck as well as competing in Sports Cars and Top Drift, will bring her high-energy, calculated risk-taking, and aptitude for business to the role. The announcement comes as Davis represents the company during the Monster Jam World Finals this weekend March 23-24 in Las Vegas, Nevada.

"When I moved to Silicon Valley 6 years ago, I quickly learned how cryptocurrencies were the future. Fast forward to now, it's been incredible to see the industry's progress and the XYO Network is a game changer in the space."

"I'm incredibly excited to announce my brand ambassadorship with XYO Network," said Davis. "As a race car driver, engineer, and entrepreneur, I understand the speed that this technology will be adopted and I'm proud to represent the XYO Network."

So who is XYO Network?

As all forms of commerce become more reliant on location data, smart cities and companies of the future will increase their dependence on that data exponentially. However, one of the biggest challenges is finding a more efficient and foolproof way to deliver trustworthy location data. XYO Network has focused efforts on making trustless location data possible through an ecosystem of crypto-location technologies and protocols.

An eCommerce company like Amazon could offer payment-upon-delivery services as it tracks the location of a package along every single step of fulfillment; from the warehouse shelf to the shipping courier, all the way into the consumer's house and every location in between. The shipment is not considered complete until the package is safely inside the consumer's home and payment to the vendor is released via XYO tokens. This is one example of the trillion dollar trade markets that depends on delivery or location.

Markus Levin, XYO Network co-founder, said: "We are equally elated to have Collete as a spokesperson. Location data is a quiet cornerstone of our daily lives. Its use has increased significantly over the last decade. With a fully automated world on the horizon, the demand for it will grow exponentially. The XYO Network vision perfectly aligns with Colette's boldness. We are excited to launch this platform with her spirit and drive."